Nothing beats the thrill and excitement of a live concert. The pure energy of the crowd, the raw, amplified sound of your favorite tunes, and the larger-than-life performances by beloved bands and singers are what make these events incredibly popular and truly unforgettable experiences.
Then, COVID-19 happened. Large gatherings were canceled en mass, including festivals like SXSW, along with concerts and tours for countless recording artists around the world. Major music events — events that people plan to attend for months (and often years) in advance — like the Ultra Music Festival in Miami, Life is Beautiful Festival in Las Vegas, and even the iconic Burning Man were all postponed or outright canceled in hopes of stemming the spread of the virus.
Endlessly creative and innovative, however, the music industry took matters into its own hands. Despite reschedulings and cancellations, many events and artists have opted to go digital with livestream concerts and virtual music festivals that allow audiophiles to enjoy the live music experience from the comfort of their couches. Best of all, many of them are free or are asking for donations to benefit charitable organizations. Digital Mirage, for example, raised just over $300,000 for Sweet Relief Musicians Fund, an organization that provides financial assistance to up-and-coming musicians and industry workers.
Utilizing livestream platforms like Endavo, the music industry has found a way to deliver an interactive and responsive (not to mention entertaining) experience for audiences around the world. With Endavo, these digital events not only allow for optimal viewer experience, but they also provide creators with an in-depth look at granular data, like engagement measurements. It’s a win-win for everyone involved — and that’s music to our ears.
Ready to tune in and see what livestream concerts and virtual music festivals are all about? Read on to discover our favorite digital events, along with a few others that are coming up and worth watching.
Jam-Worthy Livestream Concerts & Virtual Music Festivals
When the global pandemic first ensued, the events industry was thrown into a tailspin. Organizers had to pivot at astounding speeds to transform massive in-person events into viable digital experiences in a matter of weeks, if not days. Here are some of our favorites who got it right and a few others that are looking to follow in their footsteps.
Digital Mirage Virtual Music Festival
Held April 3-5, Digital Mirage was an online event organized by YouTube’s Proximity channel, event curators Brownies & Lemonade, and Los Angeles management company Keel that included 51 artists and, as previously mentioned, raised over $300,000 for charity. The virtual music festival also generated over 1.1 million attendees and 4.1 million overall playbacks.
Stagecouch Livestream concert
Brought to you by the Stagecoach festival, Stagecouch was held on April 24-26 and is available to livestream for free through May 15. Live performances, Q&As, and dance challenges were streamed live from SiriusXM and via the Stagecouch Instagram account.
320 Virtual Music Festival
From Warped Tour founders Kevin Lyman and Talinda Bennington comes the 320 Festival, an event “aimed at changing the way we talk about mental health.” From May 8-10, audiences can watch for free on Facebook Live, YouTube Live, and the KNEKT.TV Network on Roku and Apple TV. The event will include educational sessions, musical performances, workshops, and more.
#CincoatHome Benefit Livestream Concert
Presented by Corona Beer, the #CincoatHome Benefit Concert was created to encourage people to celebrate Cinco de Mayo safely at home. Artists like Diplo and Dillon Francis performed. For every person who tuned in, Corona promised to donate $1 (up to $500,000) to the Restaurant Employee Relief Fund.
Facebook and Instagram’s Celebrate the Class of 2020 LiveStream Concert and Event
Starting on May 15 at 2:00 p.m. EST, this online event is dedicated to graduating seniors who won’t get to experience their graduation ceremonies as a result of COVID-19. The lineup is impressive and includes artists like Miley Cyrus along with a commencement speech by Oprah Winfrey. Stream it live on Facebook.
For a complete (and frequently updated) roundup of virtual events, check out this comprehensive list from Billboard.
Are you a creator or in the music events industry that’s looking to livestream a concert or festival? Find out how Endavo can help make your digital dreams a reality with our virtual events platform.