What does it take to be a successful content creator?

In this day and age, everyone wants a piece of the content pie. But with the right content monetization platform, knowledge, and good ol’ fashioned elbow grease, you can scale your content beyond a single channel, start aggregating content, earn with content monetization, and even host live events. It’s not as difficult as it sounds, especially when you turn to the all-in-one OTT streaming platform.

Here’s what you need to know to get started—and how Endavo can help. 

In this article:

  1. OTT: A Brief Overview for Content Creators
  2. Aggregating Content
  3. Monetizing Content
  4. Hosting Live Virtual Events
  5. Growing Engagement
  6. How Endavo Can Help You Grow with OTT
  7. FAQ: How Content Monetization Works for Content Creators

OTT: A Brief Overview for Content Creators

Let’s get right into it. OTT stands for Over-the-Top, which refers to content streaming across different devices whenever we want without the need for traditional broadcast, cable, or satellite pay-TV providers. In other words, it means any streaming activity that relies solely on internet access to view media rather than traditional cable TV.

You’ve probably heard of the top OTT streaming platforms, like Netflix, Disney+, and Hulu, to name a few. But don’t let the big names intimidate you. Anyone can create their own OTT channel–that’s why we’re here.

The OTT industry is exploding, and we want you to be a part of it. Need proof it’s time to make the switch to OTT? OTT streaming to TVs increased by 115% between 2020 and 2021. It’s time to cash in on the growth in OTT channels with a content monetization platform like Endavo!

Why You Want to Choose OTT

  1. Create a permanent home for your content.
  2. Own the rights to your content.
  3. Strengthen your content monetization strategy and earn more money.
  4. Grow your channel with exposure and engagement.
  5. OTT is the future of streaming and distribution.

Only 56% of Americans say they watch television via cable or satellite, while others mostly stream content online. Take advantage of the recent growth in OTT streaming, so you don’t have to play catch up!

Aggregating Content

An aspect of OTT streaming that benefits brands and creators involves aggregating content to shared communities. Aggregating content means collecting and sharing content based on a common topic from various creators. Aggregate content can be a series of other creators’ work or a combination of original and others’ work.

So, what’s the point of aggregate content? For the benefit of companies, aggregate content supplements their original content. It helps provide additional resources for customers without the burden of creating content. For the benefit of creators, aggregate content increases exposure to new viewers and supports digital content monetization and platform growth.

Many of your favorite OTT platforms are considered content aggregators. Netflix features original content, like the series Stranger Things, alongside aggregate content such as The WB’s series Supernatural. Netflix benefits from content aggregation because it allows its customers to access the shows they love while increasing exposure for its original series among customers who access the platform to watch similar media.

The best part of this complicated process is that Endavo does the heavy lifting, so you don’t have to worry about it. We make it easier for creators to upload their content and build their channels. Then, we help aggregators and manage the content to curate a uniquely specialized and relevant experience for their viewers.

Endavo also assists communities in building their content platforms with aggregate content. We help community accounts gather content and manage media to build hubs filled with original and shared content. For example, our exclusive content aggregator tool, Endavo Watch, curates the best content from Endavo creators of all kinds, from documentarians to musicians, and helps viewers discover new content.

Monetizing Content

The term “digital creator” isn’t always synonymous with “celebrity,” but some creators make just as much money as your favorite superstar–sometimes even more! Learning the ropes of content monetization is a significant hurdle to overcome, especially when your platform is growing quickly with the opportunity to turn each view into a dollar sign.

What is Content Monetization?

Content monetization is creating content that earns the creator money when users consume it. Digital content monetization can be based on subscription models, pay-per-view models, sponsorships, or donations, to name a few.

Endavo is a content monetization platform that lets creators monetize their channels to earn more money with each video and interaction. We offer multiple content monetization options for creators and networks to help support their channels in a way that works best for viewers and the content platform. Best of all, our digital content monetization opportunities can be implemented as soon as you launch your channel!

The types of digital content monetization Endavo supports include:

  • Advertising
  • Direct sponsorships
  • Subscription services (like AVOD, SVOD, and TVOD)
  • One-time purchases
  • Patrons and tip jars
  • Syndication partnerships
  • A la carte channel subscriptions
  • Pay-per-view live
  • Hybrid OTT models

Other social platforms and multi-channel networks offer limited opportunities for digital content monetization (if any) and require extra manual labor to manage partnerships and advertising. Creating an OTT channel on Endavo allows creators and communities to control their content monetization strategy completely, opening the door to more opportunities to earn money to support their channels.

Hosting Live Virtual Events

Virtual events rose in popularity amidst the pandemic–but they’re not going away anytime soon. 7 out of 10 users tune into live streaming platforms every single day!

Unlike pre-recorded and edited video, live streaming is when the video is sent over the Internet in real-time, without first being recorded and stored.

Leveraging these live experiences can open up a whole new world regarding the audience, content monetization, and engagement. Hosting live events creates a deeper bond between your channel and your audience, allowing viewers to interact directly with you in real-time. And people love to watch them! 82% of users prefer live video from a brand over social media posts, and 87% prefer to watch video online if it means access to more behind-the-scenes content.

The pressure might be building, but you won’t let your viewers down! Use these six live stream tips to up the ante on your live stream entertainment and engagement.

  1. Choose the best live streaming platform. (Bonus points if it’s combined with your content monetization platform. Spoiler alert: Endavo does both.)
  2. Invest in reliable live streaming equipment.
  3. Prepare a “setlist” and practice with a test run.
  4. Market your event.
  5. Engage with viewers in real-time.
  6. Plan for post-stream leverage.

Live streaming supports engagement by breaking the barrier between your camera and your viewer’s screen. Our live stream engagement wall includes a curated feed of social posts about the event, interactive chat room and web conferencing options, polls, and trivia tools. This empowers you and your audience to stay connected–even when spread out worldwide.

Growing Engagement

Your efforts in aggregating, monetizing, and hosting live events would be nothing without a strong community. A loyal audience leads to an organic increase in engagement, but what can you do to boost your OTT channel engagement while you grow?

  • Deliver valuable resources and exclusive content.
    There are more than 500 hours of videos uploaded to YouTube every minute. Make sure your content stands out from the rest of the pack! Viewers will come back time and time again for unique content that provides value, education, or entertainment.
  • Develop a social media audience.
    The average user spends more than two hours on social media daily, so find them where they’re spending their free time! Share new videos, ask your followers for input on upcoming videos, and interact with your audience.
  • Create easy-to-digest short-form content.
    It’s no surprise that attention spans are getting shorter. Short-form content that gets right to the point will hook viewers and keep them engaged in the long run. Shorten videos into bite-sized teaser clips to take advantage of social platforms like TikTok. Make sure all of your short-form content on social platforms links back to your long-form content and branded home.
  • Simplify engagement with a dedicated app.
    See your name in lights, on Roku! Apps aren’t reserved for the big names in streaming–you can have a dedicated streaming app thanks to VDA platforms like Endavo!
  • Leverage partnerships to cross-promote.
    Building relationships is essential to growing your platform. Whether you’re collaborating with fellow creators or promoting with brand partners, leveraging the network effect of cross-promotion will increase your exposure to new audiences.
  • Invest in advertisements.
    There’s no shaming in boosting your content with a bit of advertising spend. Google ads, Facebook ads, and banner ads are great ways to target new audiences.
  • Analyze your performance and evaluate your strategies.
    See what works and repeat that. Your audience engagement metrics will tell you everything you need to know about what they want to see. Don’t be afraid to reevaluate your content based on what performs best.

If the thought of executing these tips overwhelms you, don’t worry. You don’t have to do it all on your own. Endavo was made to support creators and scale their OTT channels.

How Endavo Can Help You Grow with OTT

With Endavo, it’s easy to get started growing your OTT channel. Our all-in-one streaming platform makes managing your content–and everything that comes with it–easier than ever. You create the content, and we’ll build a home for it.

Endavo is a Video Distribution Automation™ (VDA) tool that empowers creators, networks, and brands to distribute and scale their video business more efficiently across platforms, OTT networks, and social media. That means you create the content on the front end while we do the heaving lifting on the back end to make building a content platform and business easy.

When your OTT channel is supported by Endavo, you no longer have to worry about aggregating channel content, distributing content, and managing live stream technology. We’ve got that in the bag! All you have to do is focus on your content and your viewership.

There are five primary ways Endavo helps creators boost their OTT viewership:

 

  1. We help creators prioritize their content strategy. You have more time to focus on creating compelling video content when you know you can rely on us to manage the technical side of your channel.
  2. We help creators provide a top-notch user experience. With Endavo, you can offer an easy-to-use channel hub, mobile and OTT apps, individual player controls, and many ways to watch your content regardless of your audience’s preference.
  3. We help creators connect with their audience. Endavo’s suite of live stream tools makes it easy to stream behind-the-scenes and real-time content to your loyal audience. Interactive tools such as chat rooms and polls encourage engagement.
  4. We help creators get active on social media. It’s easy to share video clips on social media and integrate your social platforms with your Endavo channel hub.
  5. We help creators analyze metrics to improve their strategies. Learn what’s working–and what’s not working. Endavo’s in-depth analytics suite provides insights into your audience and content performance.

Endavo can scale with you as you go. With four different OTT plans to choose from, you’ve got options to meet you at every step of your journey. Are you just starting out? The OTT Channel plan may get you on your way. Outgrowing your old video platform and ready to dive into a branded OTT app? Try out the OTT Platform plan! We don’t limit your growth. We encourage it!

Let’s get you on board with Endavo’s content monetization platform. Start your OTT Channel today with a free 30-day trial, then continue building your OTT Channel or upgrade anytime for apps and more features!

FAQ: How Content Monetization Works for Content Creators

Now let’s get to your burning questions about content monetization! These are the most common digital content monetization questions we get from OTT content creators just like you.

How do you monetize content?

Digital content monetization happens in many different ways, and no two opportunities are the same. While many content monetization opportunities depend on the content monetization platform hosting the content, you can monetize content through partnerships with advertisers and sponsors, or you can offer subscription-based services to your viewers.

How do I monetize video content?

Video content monetization is possible through several different activities. A few of the most popular OTT content monetization models include AVOD (Advertising Video on Demand), SVOD (Subscription Video on Demand), and TVOD (Transactional Video on Demand).

What are some examples of content monetization?

Examples of content monetization include advertising, direct sponsorships, subscription services, one-time purchases, patrons and tip jars, syndication partnerships, a la carte channel subscriptions, pay-per-view, and hybrid models.

What is a monetization method?

A monetization method is a content monetization strategy that earns a creator money when users consume their content. Endavo is a content monetization platform that makes monetization easier by offering more direct opportunities for digital content monetization.