Isn’t it crazy to think that just 70 years ago most people only had one black and white TV in their house? Back then, most businesses relied on print media for marketing their brands and products. Now, with more video content than ever before being produced, everyone has a TV on their desk, on their wrist, and in their pocket. For reference, on YouTube alone, over 500 hours of video content is uploaded every minute. With that amount of content being produced, there must be people watching it, right?
Well, there are. On average, people are watching 17 hours of online video content per week. However, they aren’t all just watching for entertainment’s sake. 66% of consumers are watching video content as research to learn about brands or products they have interest in. Because of that, the North American video market for businesses grew to $21.23 billion in 2022 and is estimated to reach $77.32 billion by 2032.
Although the video marketing industry has grown at an incredible rate, especially for businesses, many businesses don’t know how to host their videos on an OTT platform that looks and feels like their brand without relying on streaming media behemoths like YouTube, Facebook and TikTok. Obviously. There’s a place for the “public square” of social media platforms, but businesses also need a “home” for their most valuable content. That’s where Endavo comes in.