AI Content Creation in the Creator Economy

Who would’ve thought? Just when the creator economy begins to boom, Artificial Intelligence (AI) decides to take it up a notch. With the widespread adoption of generative AI tools like ChatGPT and Midjourney, more and more people are interacting with AI on a daily basis. According to Pew Research, 27% of Americans even interact with AI several times a day.

However, the growth of AI has done something completely unexpected (unless you’re an AI expert who could see it coming from a mile away). It has disrupted the creator economy and lowered the barrier of entry for burgeoning creators to grow their audience. Due to this, creators have the chance to do something amazing. By utilizing AI content creation, creators can level up their video marketing strategies to be more efficient, innovative, and immersive for both the viewer and the creator.

If you’re a digital creator looking to learn more about AI content creation, you’ve come to the right place. Or, if you’re just a fan of creative AI and its application, we’ve got you covered too. In this blog, we’ll go over the current and future state of AI content creation and supply you with the innovative tools you can start using today to bolster your content.

Suffice it to say that AI content creation is already big. It’s been reported that 95% of creators use AI in their content creation. That’s out of over 200 million people who consider themselves to be creators. But what are they using it for?

Well, everything really. From producing content ideas to generating scripts and even editing videos, AI content creation tools can assist in just about every part of the process. However, this doesn’t mean that AI video content creation is a perfect art form.

Creating unique and authentic content still requires some aspects of humanity to be effective. There is no substitute for a creator’s vision or the creativity they possess. So, while there may be a period where a lot of generic content is churned out quickly, true creativity will still be able to break away from the crowd.

AI content creation is nowhere near slowing down. By 2030, the AI market will hit two trillion dollars from the current $100 billion. Plus, everyone is hopping on the train. 83% of businesses claim using AI in their business strategy is a top priority. Although AI is growing—and it’s not planning on stopping—people’s feelings about AI are contentious.

For the most part, Americans are more concerned than excited about the adoption of AI. And, the creators of AI are worried about its future and how fast the technology is advancing. There are also ongoing problems with AI copyright infringement for writers and artists.

However, there is some hope. OpenAI, the creators of ChatGPT, are setting aside 20% of their computing power over the next four years to ensure that their AI is beneficial to humans. Plus, courts are already making decisions about what is and isn’t copyrightable in terms of AI content, which will make government regulation easier as the technology becomes more accepted.

For creators though, AI is only going to be further adopted as time progresses. To keep up, creators need to utilize AI content creation tools to make their video and production process more efficient and cost-effective.

There are quite a few AI content-creation tools out there to streamline video production for creators. Here, we’ll highlight a few that can take you from ideation to production.

Ideation

You’ve probably heard of this one. ChatGPT is a generative AI platform, natural language processing model, and chatbot that users can instruct to produce text in a human-like conversation. ChatGPT has information from all over the internet that informs its decision-making and production. With all of these capabilities, ChatGPT is a great tool for creators looking to come up with ideas for video content.

Think of ChatGPT as another creator you’re working with one-on-one. It can help you brainstorm ideas, give feedback on what you’ve written, and explore trends in whichever industry you’re producing for.

However, ChatGPT is still limited in what it can do. Its data set only goes as far as 2021, and it uses information from the internet, so what it creates is not entirely unique. Yet, it can still be a great tool to bounce ideas off of when you’re coming up with concepts for a video you want to produce.

Script Writing

Jasper is an AI writing tool that is ideal for script writing and AI content creation. Unlike ChatGPT, Jasper’s purpose is to write content. It keeps your tone of voice in mind and has a dedicated video script template that helps you write for whatever platform you’re posting your videos.

Jasper is also collaborative. Multiple people on your team can come together to work on their platform, making scriptwriting as easy as pie. However, it is on the pricier side. The creator option starts at $49 per month. For a growing creator, it can be very beneficial, but it will come at a cost.

Video Editing

For our money, Descript is the best and easiest platform for AI video editing. Unlike other video editing software, Descript allows you to edit your videos by making changes to the AI-generated transcript. Plus, the platform has plenty of AI tools to go along with the script editing. Studio sound, filler word removal, overdubs, green screen, color correcting, and more; there are plenty of tools to help you easily edit and produce a video or podcast worthy of being posted.

Once you’ve used all of these AI content creation tools, it’s time to post your content. While you may be using YouTube, Patreon, and other streaming platforms to deliver video to your audience, it’s time to truly build a home for your content. With Endavo’s easy-to-use OTT streaming tech platform, that’s never been simpler.

Monetize, distribute, aggregate, and go live. Endavo provides you with everything you need to take control of your content—without the pesky algorithm getting in the way. Ready to get started? Start your 30-day free trial to experience the platform for yourself. Trust us, you’ll get hooked.