How to Make a Roku Channel

The popular OTT streaming device Roku recently revealed some impressive numbers for the third quarter of 2020, starting with a whopping 46 million monthly active users in the United States alone. This figure, according to Statistica, is the company’s highest monthly active user total of all time, and their audience has almost tripled in just two years.

If those figures aren’t enough to get you thinking about how to make a Roku channel, maybe the dollar signs will: In 2019, Roku reportedly raked in $1.128 billion in revenue. What’s more, the company boasts an estimated 39.8 million active accounts with quarterly streaming hours tallying in at about 13.2 billion.

If you’re a business owner or content creator, we’d wager you’re definitely wondering about how to make a Roku channel now!

While conceptualizing and launching a Roku channel is no easy task, it could very well be worth the investment. Here’s what you need to know.

What is Roku and how does it work?

Roku is a company that creates streaming devices that allow you to stream media content from various providers and channels (think Netflix, HBO Max, Prime Video, and the like) on your TV. In addition to streaming players, the brand also sells smart TVs, sound bars, and other accessories to round out your streaming experience.

Fun Fact: Roku means “six” in Japanese, as the company happens to be the sixth business launched by founder Anthony Wood.

Roku works by connecting to your internet via a wireless or wired connection to provide access to streaming services and channels. It’s a great option for those who don’t own a smart TV and want access to a variety of different content without the cost of cable.

How to Make a Roku Channel: Your Step-by-Step Guide

Now, let’s get to the good part: how to make a Roku channel that can help grow your brand, reach new audiences, and generate revenue. As an open platform, anyone can create a Roku channel so long as it meets the company’s new channel requirements:

  • Original and/or licensed video content.
  • A place to host your content on the web (for example, an OVP, CDN, and so on).
  • A feed, which brings your content onto the Roku platform.

So, how do you get started? Roku affords you two options: through the use of their Direct Publisher or by way of custom development.

The Direct Developer route is the fastest way to get your content up and running on Roku. Here’s how it works according to the company:


Set Up

Set up your Roku customer, developer, and billing accounts. This is free to do.

Ensure Contents

Ensure that your content is in a Roku-supported file format such as DASH, HLS, SMOOTH, or M4V, MOV, or MP4. You can use a video converter to convert your unencrypted media files to a supported format if needed.


Upload all content files to a video hosting platform — like Endavo.

Create Your Feed

It should encompass basic information for each piece of content including the unique ID, title, description, and category, the URL where the video is hosted, and its thumbnail image.


Prepare your branding assets such as the logo and splash screen.


Finally, you’re ready to log into the Roku Developer Dashboard to create your channel.

Should you desire a more customized channel with your own unique features, custom development is the way to go. If you’re unfamiliar with how to make a Roku channel, your best bet is to bring in the professionals to create your channel using Roku’s SDK Developer tool. Here’s how a company like Endavo can help:

Step 1: Talk to the experts at Endavo.

Endavo’s Video Distribution Automation (VDA) platform allows for a customized experience when it comes to the aggregation, packaging, and distribution of content. With the power to aggregate channels and distribute to platforms, we can get your videos on Roku in no time — not to mention other platforms such as Apple TV.

Step 2: Create your channel with Endavo.

We’ll help you upload your unique content and build your channel(s). Then, we’ll help you manage those content channels, bringing it all together with a curated experience for your viewers.

Step 3: Monetize with Endavo.

Do you know how to make money with a Roku channel? By monetizing your content with Endavo! We can help you generate revenue by creating ad-supported channels or subscription-style channels.

If you’ve always dreamed of seeing your content on a platform like Roku, now you’re in the know. Contact Endavo today to learn more about how to make a Roku channel that’s personalized, on-brand, and monetized.