Twitch, one of the world’s most popular live streaming platforms, is an online entertainment hub and live streaming solution that hosts a variety of live streaming services including games, music, talk shows, and special events. In 2022, 22.4 billion hours of content were viewed on Twitch, with over 2.58 million concurrent viewers. Their most prominent user base is males between the ages of 16-24. However, 35% of their demographic is female, and that number is growing.
You guessed it, Facebook Live is Facebook’s live streaming solution that allows users—from brands, celebrities, influencers, publishers, media companies, and everyday creators—to broadcast conversations, performances, Q&As, and other virtual events. With Facebook Live, creators have the opportunity to go live from their phone, desktop, or Facebook Live’s “Creator Studio” app. Over 100 million hours of video are watched on Facebook Live every day, and the platform has an average rating of 4.3 out of 5 stars on G2.
Just like Facebook Live, YouTube Live is Youtube’s popular livestreaming platform. Sharing live music, sports, news, and gaming has never been easier than with Youtube Live. YouTube Live allows creators of all different backgrounds and specialties to connect with their audience via real-time chat boxes, sponsorships, and replay features. Unlike other live streaming solutions, viewers can revisit live videos and streams after they air; creators can organize their previous live stream videos into selective playlists, making it easy to discover content. Also, for creators, if you’re worried about the quality of Youtube Live, 56% of those who watch live streams on Youtube claim that watching these are just as good as being at the event in person. YouTube Live holds steadfast in its quality and has an average rating of 4.3 out of 5 stars on G2.
LinkedIn Live is LikedIn’s live streaming solution that provides a fantastic opportunity for creators to expand and professionalize their network in an engaging and dynamic way. With LinkedIn Live, you can broadcast live video content to your connections, hosting real-time conversations, webinars, product demos, and other events that provide your brand value. Unlike other platforms, however, you have to apply to be able to stream on LinkedIn Live. Once approved, you can broadcast live video content using a compatible streaming tool, or share the recorded video after the live event, allowing those who missed the live stream to catch up on the valuable content you shared. Give LinkedIn Live a shot! Compared to traditional video content, LinkedIn Live broadcasters see 7x more reactions and 24x more comments on average.
Twitter Live is Twitter’s dynamic video streaming service that automatically connects creators with their followers in real time. With Twitter Live, you can broadcast live videos sharing news, interviews, and other valuable content. This feature provides a unique opportunity for creators to showcase their expertise, share their personalities, and engage with their audience on a deeper level. Twitter Live can also integrate with tons of third-party API devices, making simultaneous streaming from multiple live streaming solutions simple.
Another platform that is integral to the world of live streaming is Instagram Live. In fact, over 100 million people worldwide watch Instagram Live once a day. Compared to many other live streaming solutions, Instagram Live is beginner-friendly and makes it easy to connect with your audience through live chat and Q&A features. Unfortunately, Instagram Live’s user interface does not allow you to connect to third-party livestreaming platforms. However, Instagram live is very e-commerce and monetization friendly, with live shopping, in-stream ads, and donations available. Instagram Live is a great streaming choice for up-and-coming creators to begin connecting with real fans in real time.
Vimeo’s Livestream is a state-of-the-art, mobile-friendly livestreaming platform. Specializing in high resolution and HD quality, Livestream lets users broadcast, chat, and share photos with their audience, all from their mobile device or tablet. Viewers can browse from a robust selection of different channels and categories—from sports to live entertainment and more. Livestream has over 200 million users, catering to mobile creators and viewers everywhere.
Next up on the list is DaCast, another popular choice among the various livestreaming solutions offered in today’s crowded marketplace. DaCast is an online streaming platform that works to simplify the distribution of premium media content. Catering directly to professional broadcasters and businesses, DaCast hosts a variety of livestreaming services, connection and outreach opportunities, content management solutions, and analytics tools. DaCast has over 300,000 broadcasters on its platform and an average rating of 4.5 out of 5 stars on G2.
BrightCove is yet another enterprise and business-geared live streaming platform. Simplifying your video content delivery to a robust and diverse audience base is Brightcove’s main attraction. BrightCove helps media broadcasters, marketers, arts and entertainment, retail and commerce, internal communications, and sports companies realize the value of on-demand video and livestreaming solutions.