In today’s world, businesses and brands have become creators: and creators have become businesses. As such, businesses and creators alike are consistently searching for new and innovative ways to engage with their audiences. One of the most effective strategies to do this? Incorporating video into the sales process. Video for sales is a powerful tool that helps businesses and creators connect with their audiences, drive viewership, and increase revenue. Let’s look deeper into why video for sales strategies is so important.
The Importance of Video for Sales
Video for sales has become an essential component of the modern marketing process. It’s a versatile and engaging medium that can showcase products, educate customers, and build trust with potential buyers. In fact, according to a recent study by Wyzowl, 91% of consumers want to see more video content from brands they support. This demonstrates the importance of video in engaging potential customers and building brand loyalty.
In addition, video can be an essential tool for businesses and creators to differentiate themselves from competitors and stand out in a crowded marketplace. In another study from Wyzowl, they found that 89% of people say watching a video has convinced them to buy a product or service. This statistic shows the importance of incorporating video into the sales process, especially when businesses need to maximize every opportunity to get their business’s name out there.
Key Benefits of Having a Video for Sales Strategy
Incorporating video into sales can offer numerous benefits to businesses and creators. Here are a few of the key advantages of having a video sales strategy:
Video is a highly engaging medium that can capture the attention of potential customers and keep them interested in your product or service. Video content increases engagement by grabbing viewers’ attention, creating an emotional connection, increasing information retention, making it convenient for consumers, and personalizing content.
Better Lead Generation
Videos can attract new leads and build your customer base by showcasing your content in an enjoyable and informative way. By showcasing visually appealing content, you can help potential viewers better comprehend and appreciate its advantages, increasing their likelihood of wanting to explore it further.
Improve Brand Awareness
A video is an excellent tool for building brand awareness and establishing your business as a trusted and credible authority in your industry. Establish yourself as a reliable and authoritative content source, and audiences will be more inclined to actively seek out and consume your videos, knowing they are trustworthy and worth the time. Because video also increases information retention, viewers are more likely to keep the brand at their top-of-mind.
By including a call-to-action in your videos, you can drive conversions and increase revenue. Essentially, this call-to-action will send viewers to the next step in the sales funnel, making them consistent and trusted members of your audience.
Video for Sales: Creating a Strategy
Creating a successful video sales strategy requires careful planning and execution. Here are some practical tips for creating a video sales strategy that will help you engage viewers and drive revenue:
Identify Your Target Audience
Before you create any video for sales, it’s essential to identify your target audience. Try to understand who you want to reach and what their pain points and challenges are. Understanding your audience will help you create videos that speak directly to their needs and interests. In addition, establishing a target audience is crucial to creating content that resonates with them. If your video content doesn’t resonate, it won’t be helpful in converting viewers into users.
Create Compelling Content
To be effective, your videos must also be compelling and informative. Make sure your content is relevant to your audience and showcases your product or service in the best possible light. If the content does not compel viewers to click the call-to-action or even stay and watch the video, there is no use in producing video content in the first place. Ensure that your video for sales content has a storytelling aspect that intrigues audiences, humanizes your brand, and compels them to take further action.
Use the Correct Distribution Channels
Choosing the correct distribution channels to maximize the impact and reach of your sales videos is crucial. This could include utilizing social media, email marketing, or video hosting sites like Endavo. Video-dedicated platforms such as Endavo offer creators more flexibility, financial predictability, creative freedom, and new opportunities for monetizing and managing their content.
Invest in High-Quality Equipment
The quality of your video for sales can make or break your pitch. Invest in high-quality equipment and editing software to ensure your videos look and sound professional.
Include a Call-to-Action
Every video for sales should have a clear call to action. What do you want your audience to do after watching your video? Do you want them to visit your website, sign up for a free trial, or make a purchase? Be clear and direct with your call-to-action, and make it easy for viewers to take the next step.
Real-World Examples of Businesses Using Video to Boost Their Sales
Here are a couple of examples of businesses that have used video for sales:
Apple has been a leader in video for sales marketing since its first video ad in 1984. In 2019, Apple continued its marketing success with a simple and authentic ad campaign called Shot on iPhone. This prolific campaign utilized user-generated content in video ads to highlight the advanced video-capturing capabilities of the new iPhone 11. The authenticity of Apple’s user-generated content resonated with their audience and showed effortlessly that even with an iPhone, users can produce high-level and artistic video content.
Moment Lenses is a photo-production brand that started by selling advanced camera gear for smartphones that enhanced the quality of images and videos. Now, their lens has widened. Momentum has leaned into its camera-based business model, establishing a community of creators that share content. Moment has mastered utilizing these videos in their sales strategies. An excellent example is how they put video content into their e-mails. Why does this work? Because videos break through inboxes. Rather than forcing audiences to read an entire newsletter, Moment establishes their value proposition in an easy-to-watch and digestible video that audiences will be more inclined to view.
How You Can Start Using Video For Sales
For creators, using video for sales is quite simple: all you need to do is clip your content, post it to social media, and watch the views stream in. Creators like Hollywood Universe already have tons of backlogged content on their channels that can be shortened and made into Instagram Reels, TikToks, and YouTube Shorts that will organically lead viewers to their platform and hopefully get them to subscribe.
Businesses can use video for sales to increase their revenue by converting viewers into paying subscribers. For businesses like BLK Prime, selling tickets to their live-streamed events is crucial to their business’s prolonged success. By creating video content that promotes their live events and distributing it through channels such as social media, video hosting platforms, and email subscriber lists, businesses can ensure that these viewers at least begin their journey to becoming consistent subscribers.
Creator communities can use video for sales to attract other creators for collaboration and partnerships. Take THEA, for example. From documentaries to sketch comedy, this Atlanta-based creator community has tons of channels telling different stories from all across the city. With THEA’s plethora of content, they can let the algorithm do the work for them by organically attracting other creators through YouTube or social media. Or, they could use their city-wide connections to send promotional videos to people who may have an interest in joining a larger network of creators.
Why Do I Need an OTT Channel for My Content and Video for Sales Strategy
The best way to publish, monetize, and get your video for sales content out into the world is by hosting it on an OTT platform like Endavo. Endavo’s easy-to-use and customizable platform can be a home for your content, fans, and community. With more control and more ways to monetize, OTT platforms are a great place to super-serve your super fans with content and engage directly with your audience. Don’t wait; Get started with your 30-day free trial today!
Frequently Asked Questions
Do Videos Help Sales?
Yes, videos for sales can help improve businesses. Video content is a powerful marketing tool that can help businesses and creators to showcase their products, services, and content while engaging with potential customers and driving conversions. Videos are engaging, informative, and visually appealing, making them an effective medium for building brand awareness, establishing trust, and driving sales.
How Do You Make a Professional Sales Video
Creating a professional sales video can seem like a daunting task, but with the right approach and resources, it can be a highly effective tool for driving sales. Here are some key steps to follow when making a professional sales video:
- Define Your Goals
- Research Your Audience
- Develop a Script
- Plan Your Visuals
- Choose the Right Equipment
- Film and Edit Your Video
- Include a Clear Call-to-Action
Why Use Video for Sales?
Video is an incredibly powerful tool for sales, offering several benefits that can help businesses to engage with viewers and increase revenue. Here are some key reasons why businesses should use video for sales:
- Increase Engagement
- Improve Conversions
- Better Lead Generation
- Increase Brand Awareness