It wasn’t long ago when Tivo dropped society’s jaw, giving people the power to pause, rewind, and fast forward live TV which meant bypassing everyone’s favorite TV interruption–commercials. Over the last decade, innovative companies have risen up, taking that concept to the next level– giving birth to over-the-top streaming (OTT) platforms. OTT has revolutionized the media industry, and become so much a part of our everyday lives that we now have a national day to celebrate the magical realm of streaming.
Happy National Streaming Day!
What's in store this year in the world of streaming?
There is certainly a lot to celebrate in the world of streaming today as big media companies continue to generate the most exciting releases to claim their spot at the big media table. Are growing platforms going to kick giants like Netflix and Amazon off of their long-standing thrones? Here are the top stories in big media that you don’t want to miss!
- Roku has kicked off Q1 of 2020 by adding 2.9 million active accounts in the first quarter, for 39.8 million in total. That’s up from 29.1 million active accounts year over year.
- After releasing a massive list of shows last year on their streaming platform, Apple TV+ reported 33.6 million users as of Q4 of 2019, according to the Wall Street Journal.
Not all big media companies are in the green.
A lot happened behind the scenes of big media today that could spell the end of Netflix, here’s why:
- Last year, Disney bought out Comcast’s shares of Hulu and debuted Disney Plus, quickly attracting a reported 28.6 million paid subscribers as of Q1 in 2020.
- In March of this year, AT&T launched its own streaming service, AT&T TV, featuring live TV packages, sports, and access to more than 5,000 apps on the Google Play Store, including streaming apps like HBO Max upon its launch in May 2020.
- Not to be left behind, Comcast and NBCUniversal launched its new Peacock streaming service, available now for Comcast’s Xfinity X1 and Flex customers and starting July 15 for non-Comcast customers.
The ever-increasing amount of players in the game has platforms spending big bucks.
Take Amazon, for example, who spent an estimated $6.5 billion last year to produce content that wins your eyes as you sit down to be entertained. However, one comforting reality amidst the stiff competition is there are more eyes to compete for now than ever before. In fact, an All American Economic Survey shows that nearly 60% of the public has some sort of streaming service. Meanwhile, the lesser 36% of people report having both cable and streaming services. It seems OTT platforms are aggressively carving away at that gap bringing the once far off idea of ‘death to cable TV’ speeding into the horizon! Don’t believe us? Check out these stats that show streaming FOMO is taking over!
To say that OTT streaming hasn’t influenced our lives is a gross misconception considering the term “binge-watching” didn’t exist before the streaming era! Some other terms you can thank video streaming for:
Stands for over-the-top, initially named in reference to devices that go “over” a cable box to give the user access to TV content.
Video Distribution Automation
A term used to describe the combination of OTT optimization, creator self-distribution, and MCN into one powerful solution
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