Remember the days when a 20-minute television show took 30 minutes to watch on live TV? And when commercials used to be more than a six-second ad on YouTube? Then, Tivo came along and changed the game, giving people the power to pause, rewind, and fast forward—letting us skip past everyone’s favorite TV interruption.
Since those days, things have continued to change. We used to “tape” our favorite shows, then we “recorded” them; now, we stream them. And over the last decade, innovative companies have risen up to take that concept to the next level—giving birth to Over-the-Top streaming (OTT) platforms. OTT has revolutionized the media industry and has become so much a part of our everyday lives that we now have a national day to celebrate the magical realm of streaming: HAPPY STREAMING DAY!