Here’s the truth: More and more people are moving to video than ever before because of the demand for video year-over-year, not surprisingly, continues to increase. What does this mean as a video creator? You’re in good standing for moving forward with confidence. After all, digital video marketing is a $135 billion industry in the U.S. alone, which is incredibly impressive — and significant.
However, building the most important strategy moving forward comes down to understanding more than just the need for video content, but the specifics of what’s really driving the industry. So dive in below for four surprising video statistics that you need to know before planning your video platforms strategy in 2019.