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4 Video Stats You Need To Know Before Planning Your Video Platforms Strategy

Here’s the truth: More and more people are moving to video than ever before because of the demand for video year-over-year, not surprisingly, continues to increase. What does this mean as a video creator? You’re in good standing for moving forward with confidence. After all, digital video marketing is a $135 billion industry in the U.S. alone, which is incredibly impressive — and significant.  

However, building the most important strategy moving forward comes down to understanding more than just the need for video content, but the specifics of what’s really driving the industry. So dive in below for four surprising video statistics that you need to know before planning your video platforms strategy in 2019.


5 billion videos are watched on YouTube every day.


Why you should care: While it may seem like the market is saturated, the truth is there’s still an ever-increasing need for original videos. What does that mean for content creators? The unique opportunity to get your message out into the world is still viable, and YouTube is definitely one of the platforms you should be considering. Another one to be on the lookout for? Vimeo. Both channels are BIG places for content creators (and content seekers), which is why we created our video distribution automation platform, so that content creators could actively manage both YouTube and Vimeo channels directly from one streamlined platform.


Instagram saw the largest growth in driving purchases over any other social media platform, increasing from 31% in 2017 to 48% in 2018.


Why you should care: Social is where people are watching, and if you’re not distributing your content in platform-specific ways, you’re missing out on a big opportunity to get viewers. But how do you create content that’s right for each social channel quickly and easily?  After all, there’s Instagram, Facebook, Twitter, Pinterest, and more to consider, which means a lot of extra work if you’re not managing an efficient framework. At Endavo, we created an easy-to-use tool to make seamless social media posting effortless. On Endavo’s platform, users can manage social video campaigns through our turnkey update so comprehensive content management is smooth and uncomplicated.


Sponsored video content views on Facebook has jumped 258% since 2016, and shows no sign of stopping through 2019.


Why you should care: Money talks, and also brings in more viewers. If you’re a content creator who isn’t considering sponsored video content, you definitely should be. But that’s not the only revenue source you should be looking into. Instead, it should be one of many different revenue styles. Why? Because this stat shows that paid-for content isn’t taboo like traditional network commercials would have us believe. In fact, viewers are just fine with ads, as long as they’re delivered in a way that the audience is receptive to. While most platforms only offer certain monetization opportunities, Endavo’s VDA platform provides a diverse range of packages, including a la carte channel subscriptions, crowdfunding, rentals, waterfall ads, and more so that content creators can use the revenue building opportunities that work for them and their audience. Get more info about those here.


Total time in video streaming apps will increase 110% from 2016 to 2019.


Why you should care: People are spending more and more time on video streaming apps, so if you’re not syndicated your content, you’re missing out on the next big video trend. However, it can be challenging to get your content syndicated if you don’t know what you’re doing, or don’t have any contacts in the industry. That’s why we created a new feature on the Endavo platform to help get your content syndicated so that more people with great content could put their videos where the eyeballs are.   

Love the idea of one solution to manage all your video platforms but not sure how it works? Go ahead and reach out to us, we’d love to set you up with a free, personalized demo. Why? Because the future of video content is custom, and so are we.