In the world of video platforms, it’s no secret that YouTube is the undisputed king.
With over two billion monthly logged-in users and a daily watch rate of over a billion hours (yes, each day), the OG platform rules the digital content realm in over 100 countries around the world and across 80 languages to boot.
Despite YouTube’s lengthy reign, there is growing competition among smaller — but arguably mightier — video platforms that are showing up on creators’ radar and topping lists like these. YouTube, for all of its power and glory, has limited capabilities when it comes to the needs of independent creators. The Verge reported last year that many content creators were left feeling “abandoned and confused about why their videos are buried in search results, don’t appear on the trending page, or are being quietly demonetized” by the platform. What’s more, stringent rules and an onslaught of controversies are making alternative video platforms all the more appealing.
So, what are these alternate options, and why might they interest you? Without further ado, here are the best video platforms on the market today.
The Best Video Platforms That Could Dethrone YouTube
Endavo’s mission is to “give brands and creators a better way to share, manage, and distribute their video content with the communities they love” and we do that by offering unique tools that you won’t find anywhere else. Our video distribution automation (VDA) platform allows creators, networks, and brands to efficiently distribute and scale their video businesses via OTT, social media, live streaming, and more — all in one platform.
musicians, filmmakers, faith organizations, enterprises & associations, creators, and communities who need it all when it comes to sharing video content
Access to Endavo’s vast toolbox allows you to centrally manage content, build channels, and publish anywhere you want — there are no limits when it comes to sharing successful content with Endavo.
2. Vimeo OTT
Vimeo has been around for over 15 years, but in 2018, they shifted gears from a video viewing platform to something more: A destination for turning video content into a full-scale subscription service. Specializing in video hosting and streaming services, Vimeo OTT aims to provide high-quality viewing with an effortless user experience.
creators and brands
All that industry know-how means Vimeo OTT has user data galore that can guide your monetization efforts in the right direction.
If you’re looking for video distribution and monetization made easy, you might want to take Wurl for a whirl, so to speak. Focused on “streamlined workflows and eliminating the need for oft-expensive engineering,” Wurl frees up your bandwidth, allowing you to focus on creating content.
Another OTT hotshot, Zype promises to be “open and compatible” with a flexible, API-centric architecture and a framework that enables businesses to customize things like storage, encoding, video players, and more.
Amagi’s angle involves distributing content on both leading streaming and broadcast TV platforms, giving content owners, broadcasters, and advertisers equal opportunity to benefit. With over 400+ channels across 40+ countries, Amagi utilizes cloud technologies to keep up with changing viewer habits in a way that’s “cost-effective, scalable, reliable, and broadcast-grade.”
content creators/owners, broadcasters, advertisers
Amagi’s use of cloud technologies means that they can keep up with the ever-changing demands of audience viewership — and so can you.
FAQs About Video Platforms
On the hunt for even more information about video platforms? Look no further: We’ve rounded up (and answered) the most frequently asked questions to keep you in the know. If your question isn’t covered below, you can always drop us a line here.
Simply put, video platforms allow users to upload, convert, store, and stream videos online. Typically provided by a video hosting service (like Endavo), video platforms can serve a variety of purposes from streaming on-demand consumer content to functioning as a digital library of sorts for videos.
There are many video platforms on the market today, and while we’re inclined to believe that Endavo truly is the best in the business, it truthfully comes down to your needs, your budget, and the capabilities of said platform. Endavo is a great option because it has virtually everything you could want in a video platform — no matter what kind of content you’re looking to distribute.
YouTube is, by far, the most popular platform that will host videos for free. Other options include Dailymotion and Facebook, and Vimeo OTT offers an affordable starter pricing plan at just $1 a month per subscriber.
It all comes down to services and price. What capabilities do you need from your platform, and how much are you willing to spend? You should also consider the type of content you want to host, the audience you are catering to, whether or not you want to be able to monetize your content, and the channels of distribution you’d like to use. From there, research the platforms you’re considering, and select the one that best fits your needs.
Video platforms can vary in cost depending on the provider and pricing plan you select. Some, like YouTube, are free — but that freedom comes with limitations like ads and other non-negotiables. Others, like Vimeo, offer affordable starter packages. Fully customizable platforms and packages can run upwards of several hundred dollars per month.