In today’s age of cord-cutting and binge-watching, many companies are taking their content Over-The-Top (OTT). This means streaming content over the internet across multiple devices without the need for traditional TV providers. OTT is quickly becoming (if it hasn’t already) the preferred format for premium content, with the over-the-top market expected to grow from $40 billion in 2018 to $128 billion by 2026.
OTT revenue can be earned using a variety of monetization models. The biggest players in OTT, Netflix and Hulu, are examples of SVOD, meaning Subscription Video On Demand. But what exactly is SVOD? And what does it look like beyond the streaming giants like Netflix and Hulu?
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So how do you earn with OTT anyway? OTT revenue can be earned using a variety of monetization models. The biggest players in OTT, Netflix and Disney+, are examples of SVOD, meaning Subscription Video On Demand. But what exactly is SVOD? And what does it look like beyond the streaming giants like Netflix and Disney?