The way we see it, the world’s obsession with content is a direct reflection of an even bigger realization: We’re all content creators.
For many of us, that actually is totally accurate. You’re probably on this page because it’s true — whether you’re in brand marketing, creative content creation, or you’re just out there trying to get the best ideas out to the masses. And we get that because we’re content creators too. (You’re reading this after all!)
But while there is an ever-increasing need for content, there’s also an ever-increasing competition for eyeballs. So how do you break through the noise and make your mark as a personal brand or an organization? You have to optimize the video streaming platforms you employ so you can be seen as a thought leader, attract viewers (or qualified prospects), and win over your market. To start, you have to understand what your options are, what’s great about them, and what they mean for the future of your content.
So let’s get started.