If you are creating content that is unique and interesting, it doesn’t matter where you are, people will find you.
Hi, I’m Devin Nash. Today we’re going to talk about, where should I stream? No, all right. Look, I get this question so much that occasionally so many people ask me a question that I have to make a YouTube video just so I can link it and I don’t have to keep repeating myself so that I can save the oxygen that I have left in this mortal coil. One of the questions that I get asked all the time is, what platform should I stream on? What platform should I stream on? Should it be YouTube or Mixer or Facebook or Google or what, or Twitch? Today we’re going to talk about what platform you should stream on, and we’re going to do it in a sort of unorthodox way. It’s going to be something that the answer is not going to be what you expect. Whoa, it’s a twist so you have to watch the whole thing to learn what it is and give me watch time and more CPM, which if you want to support this, you should watch it as long as possible.
Where or what platform should I stream upon, the choices being Twitch, Mixer, YouTube, Facebook? These are really the choices. There are other channels, but these are really the choices. Don’t stream anywhere else besides these places, because it’s not a thing. The first question that you have to ask on what platform should I stream upon, and this is not a gotcha because I’m going to answer the actual question, but the question is, should you stream at all? That’s the first thing you should ask yourself, should you stream at all, because understanding that broadcasting is going to be a thing that is astronomically difficult to succeed at. Should you stream at all is a really good question, rather, should you make YouTube videos? Should you do articles? Could you do something with more discoverability? Why are you broadcasting?
If you are going to start broadcasting with the goal of being a full-time creator, then you should seriously rethink that, because the number of you that are actually going to succeed at becoming a full-time creator is very small, but you can do it if you set your mind to it. There are a lot of people that are making careers off of it, and there are lots of people doing it on these platforms. I don’t want to totally discourage people, but I just want you to be aware of the odds. The numbers are very bad.
Should you stream at all? Let’s assume that you’ve got that question answered and you said, “Yes, Devin. I want to.” Smile. Okay, then my first question is, why not all of them? You can use a service like Restream.io, which is a really neat website where you can go and you can multistream to multiple different platforms. If you are not locked into exclusivity with Twitch, i.e, you don’t have a partner contractor or an affiliate contract that locks you into exclusivity, you can multistream to multiple different platforms, and this is what everyone should do when they start out. They should stream at the same time to at least two or three of these different platforms.
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