Over the past few weeks, we’ve witnessed cancellations of countless tech conferences resulting in over $1 billion in direct losses for the event industry. We’ve seen concerts, sporting events, music festivals, award shows, Broadway theater performances, and numerous other gatherings postponed or outright canceled in an effort to curb the spread of COVID-19, the disease caused by the novel coronavirus that has is spreading rapidly around the globe.
As you can imagine, these cancellations have had a devastating effect on the industries, companies, and individual creators who are now scrambling to navigate an uncertain economic climate. It also begs the question: Will the events industry ever be the same?
Live Streaming: A Light at the End of the Tunnel
In the era of social distancing and at-home quarantines, there is one solution for businesses looking to bring people together: live streaming. Back in 2016, live streaming was a $30.29 billion industry that was projected to grow to $70.5 billion by 2021. In actuality, that number may even be much higher. According to the Global Live Video Streaming Survey, more than 67% of consumers globally have streamed live video content, and 47% said their consumption of live streaming had increased year over year.
Knowing how to live stream an event means you’ll have a viable solution for keeping people connected not just now, but in the future as well. If anything, today’s environment has opened businesses and creators eye’s to the value in offering live-stream and content-on-demand as an added enhancement to in person events and performances. While live streaming is an immediate solution for impacted organizations to stay afloat, it shouldn’t be thought of as a temporary band-aid, but a long-term value and positive strategic decision.
The ability to bring premium content to the masses safely and effectively provides great value not only to large event companies but to local performing artists, event organizers, musicians, and communities. From a business perspective, live streaming allows for increased reach and access to data, like more granular engagement measurements.
If you’re wondering how to live stream an event and generate new revenue, that’s where Endavo comes in. We make it easy for individual creators, organizations, and businesses to live stream events directly to their audiences and monetize. Here’s what you need to know.
How to Live Stream an Event with Endavo
Understanding how to live stream an event comes down to three things: Having your own branded and optimized website and apps, the right tools (camera and internet), and something amazing to share. Live streaming and on-demand, virtual event content are valuable not just now, but all the time as a marketing asset that can increase audience potential and attendees throughout the year. On the event day, you’ll even get an extra boost because anyone with interest can tune in without needing to plan a trip in advance.
Endavo can create a custom website and apps for any individual creator, organization, or event to directly live stream to their audiences. Once you know how to live stream an event, that same website and apps can be used to publish and host on-demand content for anyone to stream at any time. Additionally, Endavo gives creators the power to monetize their live streaming and on-demand content with different monetization options like ticketed viewing, subscriptions, donations, pay per view, flat rate costs, sponsorship, advertising and more.
Ready to get started? Here’s how to live stream an event in five steps:
1. Choose a video streaming platform like Endavo.
Selecting a reliable platform is the first step for launching a premium live streaming event. For over a decade, Endavo has delivered OTT video services that help communities and creators build audiences while generating new revenue streams. Our unique OTT capabilities allow you to reach consumers directly with high-quality streaming, while also capitalizing on monetization and syndication opportunities.
2. Gather your tools.
You’ll need recording equipment, a venue, an internet connection, and talent. You’ll also need to select the date and time. Take the time to thoroughly research each of these components in the same way that you would for an in-person event. You might also look into some live video editing tools to create the best production possible for your viewers.
3. Plan it out.
Like any event, you’ll need a concise plan of action. Whether that’s a script, storyboard, timeline, shot list, or all of the above, being prepared will help your virtual event go off without a hitch.
4. Market your event.
People can’t live stream your event if they don’t know about it! Get the word out there via social media, email, ads, and all of your typical marketing channels.
5. Monetize your content.
Support your event with monetization options like advertising, direct sponsorships, and so much more.
Learning how to live stream an event can bring businesses and people together during these unprecedented times, and it can also set you up for success in the future. Whether you’re a creator or organization, the team at Endavo is happy to help. Learn more about how Endavo works, or get in touch and we’ll answer any questions you might have about how to live stream an event.