Over the past year, we’ve witnessed cancellations of countless conferences resulting in over $1 billion in direct losses for the event industry. We’ve seen concerts, sporting events, music festivals, award shows, New York’s Metropolitan Opera, and other important events canceled well into 2021 due to COVID-19 implications and threats.
As you can imagine, these cancellations have had a devastating effect on the entertainment industry, with Hollywood alone reporting a $20 billion loss in 2020, even as online streaming has doubled. And while the government has stepped in to assist businesses in their recovery, the story isn’t quite the same for individual creators. Hundreds of thousands of creators have been struggling to navigate such an uncertain economic climate. This also begs the question: Will the events industry ever be the same?
Live Streaming: A Light at the End of the Tunnel
The events industry has quickly pivoted to deliver virtual experiences with live streaming, and the positive impacts haven’t left them looking back. Businesses and creators are realizing that live streaming delivers a solution now, but will also add value in addition to in person events when those become possible again. You might be wondering, what is live streaming and how does it work? Unlike pre-recorded video and content, live streaming is when the streamed video is sent over the Internet in real time, without first being recorded and stored. There are a variety of different live streaming services, from the most basic to the very advanced. Identifying which service to use depends on a plethora of different factors, and changes from creator to creator based on their individual needs.
The good news? Endavo’s live-stream platform is designed for organizations and creators to easily host both small and large events in a matter of days. The newly updated interface is jam-packed with features that promote greater monetization, automation, and audience engagement that’s so interactive your viewers will forget they’re at home! Here’s how you can get started:
How to Live Stream with Endavo
Understanding how to live stream comes down to three things: Having your own branded and optimized website and apps, the right tools (camera and internet), and something amazing to share.
Here’s How Endavo’s Platform Levels Up Your Live Stream Experience:
- Automate Your Live Event by setting a specific event launch time and date. Your viewers can keep track via an interactive countdown clock, or circle back later for a recorded, on-demand experience of the event.
- Monetize Before, During, and After by pre-selling digital tickets, allowing donations, scheduling advertising and sponsors, and integrating a product Shopify page if available.
- Live Audience Engagement right next to your live stream footage. The engagement wall includes a curated feed of social posts about the event, interactive chat room and web conferencing options, as well as polls and trivia tools. All of this, empowers you and your audience to stay connected– even while apart.
Ready to get started? Here’s how to live stream in five steps:
1. Choose a video streaming platform like Endavo.
Selecting a reliable platform is the first step for launching a premium live streaming event. For over a decade, Endavo has delivered OTT video services that help communities and creators build audiences while generating new revenue streams. Our unique OTT capabilities allow you to reach consumers directly with high-quality streaming, while also capitalizing on monetization and syndication opportunities.
2. Gather your tools.
You’ll need recording equipment, a venue, an internet connection, and talent. You’ll also need to select the date and time. Once the date and time are selected, you can easily schedule and activate a new broadcast, which can be shared via an interactive countdown tool. Take the time to thoroughly research each of these components in the same way that you would for an in-person event. You might also look into some live video editing tools to create the best production possible for your viewers.
3. Plan it out.
Like any event, you’ll need a concise plan of action. Whether that’s a script, storyboard, timeline, shot list, or all of the above, being prepared will help your virtual event go off without a hitch.
4. Market your event.
People can’t live stream your event if they don’t know about it! Get the word out there via social media, email, ads, and all of your typical marketing channels.
5. Monetize your content.
Support your event with monetization options like advertising, direct sponsorships, and so much more.
Learning how to live stream an event can bring businesses and people together during these unprecedented times, and it can also set you up for success in the future. Whether you’re a creator or organization, the team at Endavo is happy to help. Learn more about how Endavo works, or get in touch and we’ll answer any questions you might have about how to live stream an event.
Why Should Creators and Businesses Choose Live Streaming?
Learning how to live stream is the best way for businesses and creators to continue connecting and delivering experiences with their audiences not only now, but in the future as well. While live streaming is an immediate solution for impacted organizations to stay afloat, it shouldn’t be thought of as a temporary band-aid, but a long-term value and positive strategic decision that brings premium content to the masses in a safe and effective manner. It provides value to everyone, from large event companies to local musicians, and results in more granular engagement measurements that empowers you to continue creating—YOUR WAY.
Whether you’re a creator or organization, our Endavo team is eager to connect and understand your streaming goals. Learn more about how Endavo works, or get in touch and we’ll answer any questions you might have about how to live stream!
What You’ll Need to Get Started
While it may seem like there are a lot of moving parts when it comes to live streaming, there are really only a few essential tools that you need in order to get started.
1. Video Cameras
If you’re looking to host a live stream event—whether that’s a Q&A session, performance, or broadcast—a functional camera is a must. There’s a plethora of different options, models, and brands to choose from; it all depends on your specific needs and experience level.
2. Audio Equipment
Having clear, concise, and sharp audio is an essential component of a successful live streaming event. There are 3 basic tiers to audio quality: low-medium quality, which is usually achieved through built-in microphones or other entry level equipment; medium-high quality, delivered through USB and 3.5mm microphones; and professional-quality, which we see with XLR microphones. Again, every live stream is different and requires different tools—just find what’s right for you and your audience.
3. Content Distribution and Hosting Networks
Recording your live stream is the hard part. The easy part? Getting it out to your audience. Having a reliable and easy distribution solution is the best way to gain traction with your viewers, and grow your audience base.
4. Accessories and Other Equipment
Depending on your specific live stream event, you might need a few extra gadgets here and there: a tripod, mobile device, and the proper lighting. Make your studio your stage.