In partnership with Endavo, KOOORA.com, a leading online provider of Arabic sports news, has launched a new special section of its website dedicated to World Cup 2014. Endavo is providing the video management and publishing platform along with the development and hosting of the video portion of the site. KOOORA.com is a top 500 global website (currently #342), according to Alexa, making it a top destination for sports news among online viewers in Arabic speaking countries around the world. As announced last month, KOOORA.com attracted 22.8 million unique visitors and scored a record-breaking 700 million views in April 2014. According to Effective Measure, KOOORA.com has 65% market share of sports websites in MENA region.
The World Cup 2014 section of the KOOORA.com site will provide users with general event news, venue information, video content and social forums. World Cup 2014 is occurring 12 June – 13 July in Brazil.
In addition to providing the video platform for KOOORA.com’s World Cup 2014 site, Endavo is also developing out and will host KOOORA.com’s new video section of its website rolling out this month. Endavo provides its media management system, publishing tools and players, multiscreen video delivery, advertising integration, as well as user-generated video engine, all empowering KOOORA.com’s strategy to enhance user experience through the expanded use of professionally produced news programming, user-generated video and interactive media features, all seamlessly integrated within its already popular sports news destination and social forum.
The Endavo platform delivers a superior video experience for KOOORA.com and enables them with a scalable launch pad for new services that can be developed and brought to market very rapidly. This allows KOOORA.com to stay ahead of the pack as a top online sports news destination in the MENA region and continue to grow their business.