DMENA TV broadcaster, Dubai Media Incorporated (DMI), has launched a new subscription OTT service for registered users to access its Dubai Sports Premium TV channel. Dubai Sports Premium carries the UEFA Champions League football season, Emirati Arabic Gulf Cup Tournament, Arabian Gulf League football season, and much more. Subscribers are able to sign up for the service using their mobile phone provider billing and, upon subscription, will be able to gain live access to televised league matches, and many other televised sporting events, on their desktops, laptops, and mobile devices – including iOS, Android and Blackberry tablets and smartphones. For the new OTT service, Endavo provides DMI with the multi-screen streaming infrastructure and support, integration with the multi-carrier mobile billing gateway, and video microsite design, development and support. DMI will run the monthly subscription OTT service during the 2014-2015 football season, and the company also says it expects to add additional new subscription OTT-TV channels and VOD services in 2015.