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The digital creator industry can be a bit mysterious. Influencers, content creators, YouTubers, Instagrammers, bloggers, livestreamers, podcasters… they’re all different while being the same—and the meaning of being a digital creator can get lost in the shuffle. But, all of these modern jobs make up some of the creator economy.

The truth of the matter is there are more than 50 million people who consider themselves digital creators on YouTube alone. Roughly 2 million of these creators are full-time content creators, and about 47 million consider themselves part-time creators. And the top creators are making a lot of money from their partnerships—like $700,000 in just six months.

So what exactly is the meaning of digital creator? And what does a digital creator do? Settle in behind your screen—there’s a lot to cover.

What Is the Meaning of Digital Creator?

The meaning of digital creator—sometimes referred to as a content creator—is someone who contributes to the digital space by producing entertaining or educational content in any form, such as text, photography, or video.

When a digital creator is hired as a content creator on behalf of another brand to sell a product or service to the creator’s audience, they may be referred to as an influencer. While the words “digital creator” and “influencer” are often used interchangeably, the slight difference between the two is that a digital creator’s purpose is to create engaging content, while an influencer’s purpose is to influence an audience to take action.

What does a digital creator do?

The simplest explanation of a digital creator’s job is creating content. Hence the term “content creator” was coined! There are many hats in the closet of a digital creator, meaning their job responsibilities are extensive. A digital creator may specialize in one type of content or offer many kinds of digital content. Content creator job responsibilities may include:

  • Creating written digital content like blog post or news articles
  • Recording audio conversations like podcasts or radio shows
  • Taking photographs
  • Creating digital art
  • Producing short-form video content and films
  • Streaming live content

How do you become a digital creator?

Now that you’re familiar with the jobs a content creator may be responsible for, you may be asking yourself how one becomes a digital creator in the first place. The answer is simple; start creating content for the world to see! But if you need more direction, keep reading for five things every successful content creator should do.

5 things every content creator should do

#1. Create More Than You Consume

A good digital creator creates content, but a great digital creator creates unique content. Content creators must produce content frequently and consistently. Create something new every day, whether it’s a big video project or just one snapshot of your breakfast.

Equally crucial for digital creators is to create content that is unlike anything—or anyone—else. Don’t consume so much content (from competitors or otherwise) that you lose your unique edge! When you focus on your work, you have little time to compare yourself to others.

#2. Establish Your Personal Brand

You are uniquely you and your personal voice and style will set you apart from the crowd. When content creators have a solid personal brand, their audience will know what to expect. Digital creators who aren’t afraid to show their authentic personalities tend to connect better with their viewers and often grow faster.

#3. Collaborate With Other Content Creators

Networking is vital in the digital creator space. Whether you’re collaborating with content creators in your same vertical or you align with content creators in complementary industries, building a relationship with your fellow creators is fun and builds awareness among like-minded audiences. You may even learn a thing or two!

#4. Monetize Your Platform

When you set up monetization channels from the beginning, you can start earning money as soon as possible. Some content platforms require you to hit certain milestones in views or audience size before you can earn income, but other revenue models such as SVOD or AVOD can be implemented as soon as you launch!

#5. Monitor Analytics and Performance Metrics

Great content creators regularly review their analytics and performance metrics to ensure they’re creating content that converts into views, sales, new followers, or otherwise. Monitoring content performance metrics can help you understand your audience better, enabling you to create better content.

Top Digital Creators You Should Know

Many of the most famous digital creators have reached celebrity status with millions of followers–some even give Kim Kardashian a run for her money! A few impressive digital creators you may have heard of include:


With over 177 million subscribers on YouTube, Jimmy Donaldson, also known as @mrbeast, is the most subscribed channel on YouTube and is one of the biggest digital creators in the world. With a mixture of philanthropic stunts, over-the-top videos, and elaborate pranks and giveaways, MrBeast did not invent the YouTube culture that we have today but is the creator who harnessed it to the best of its abilities. After his viral counting to 100,000 video, MrBeast understood what the YouTube algorithm wanted: authenticity, ingenuity, and real human emotions.

From there, he began making all sorts of videos that included him and his friends. Now, MrBeast was estimated to be making over 54 million dollars in a year. MrBeast has been killing it as a digital creator and is a prime example of what tenacity and original content can truly do.


While @valkyrae may not be the biggest name on this list, the female streamer has been a growing commodity in the livestream space by making her presence known everywhere online by streaming on Twitch and YouTube. In 2020, she was named the fastest-growing livestreamer in the world and has been YouTube’s most-watched female live streamer for the past three years.

Like many of these creators, Valkyrae is popular because of her unique voice and content. Some articles have called her entertaining and hilarious due to her loud and outspoken personality, which separates her from a lot of other streamers. She has also capitalized on this success by becoming a part owner of the esports brand 100 Thieves.

Khaby Lame

@khaby.lame is the most followed user on TikTok with over 161 million followers. The Senegalese-born Italian social media personality accrued his following by posting sarcastic responses to DIY videos—without saying a word. His unique voice landed him a huge audience, and people wanted to see how he would react to other videos. So he did.

Khabane “Khaby” Lame continues to make comedic videos on TikTok, and is an important example for digital creators worldwide. Having a simple and unique idea that is authentic and relatable can be better than any content that has extremely good quality or advanced editing.

Zach King

Speaking of advanced editing, @ZachKing is a short-form content creator and filmmaker specializing in video magic and illusions. He has 26.9 million followers on Instagram and 90 million followers on TikTok.

King invented the term “digital sleight of hand.” His videos combine video editing with aspects of magic that leave people in disbelief at how it’s done. King began on YouTube in 2008 and found increased popularity when he began posting videos on Vine in 2013. He then exploded in popularity again when he joined, now TikTok, in 2016. He is now the sixth most followed user on TikTok but holds the record for the most views on a TikTok video with over 2.3 billion views.

Yes, authentic organic content works. But apparently, so do really cool and well-executed ideas.

Alex Cooper

How have we not talked about podcasting yet? The podcast medium is one of the biggest in the world, with over 467.4 million podcast listeners worldwide. One of the industry leaders in podcasting is @alexandracooper.

Cooper is the host of the popular podcast Call Her Daddy, one of the most popular podcasts in the world with an average of five million listeners per episode, only behind The Joe Rogan Experience on Spotify. This podcast defied the norm by talking about topics that were usually deemed taboo for women.

Cooper and many of the other stars of the podcasting world together show something important: people want to get to know people, even if they don’t know them. Podcasters and their audience are separated by earbuds and a screen, but audience members feel like they get to know the hosts, and will continue to listen week after week if they are entertaining and authentically themselves.

Endavo Digital Creators to Watch

Digital creators on Endavo are doing big things to define the meaning of digital creator, and we’re supporting them at every step. The Endavo platform builds a home for content creators to share their work, then helps them grow their audience, distribute their content, and monetize their platform.

Let’s Cool Down With OTT

  • Let’s Cool Down with OTT follows Endavo CEO Paul Hamm’s thoughts on the OTT industry during his daily post0run cooldowns. His videos teach you everything there is to know from an OTT expert himself.

The Dark Zone

  • The Dark Zone dives into all things paranormal: ghosts, haunted ships, and spooky encounters.

Bontrager Twins Productions

Flux Projects

  • Flux Projects highlights the Atlanta art scene and its impressive artists and expressionist with intimate documentaries.

To see a complete list of our staff’s top picks, check out the Watch by Endavo channel! Watch by Endavo curates the best of Endavo’s digital creators, meaning you can discover the top content creators and their videos in one convenient hub.

Have we inspired you to start your journey as a digital creator? We can help you launch your OTT channel and get on the road to successful monetization, distribution, and engagement! Our entry-level OTT Channel plan gives you more than any other platform out there! Sign up for a risk-free trial and see how easy it is to get started.

Frequently Asked Questions

What Is the Meaning of Digital Creator?

The meaning of digital creator is anyone who produces and shares content online, utilizing platforms like YouTube, Instagram, TikTok, or blogs. They often monetize their craft and build a personal brand or business.

What Does a Digital Creator Do?

A digital creator makes their content and posts it online. They leverage platforms like YouTube, Instagram, or TikTok. They use their skills in videography, photography, writing, or other mediums to engage and grow an audience, monetizing their content through ads, sponsorships, and merchandise.

What Does Digital Creator on Facebook Mean?

If you are a self-identified digital creator on Facebook, you make digital content that engages audiences across the platform by utilizing Facebook’s tools and features.

What Are Examples of Digital Creation?

Digital creations include videos, blogs, podcasts, graphics, digital art, music, online courses, e-books, apps, and websites. They’re content made for online platforms and audiences.

What Is the Meaning of a Digital Creator on Instagram?

A digital creator on Instagram is someone who makes original content, such as photos, videos, and stories, and posts them to engage and grow their online audience. They leverage their creativity and personal brand to connect with followers and grow their community.