Using Endavo’s video distribution automation (VDA) platform, BINGE Networks engages with content producers to effortlessly syndicate content to more than 50 top television outlets worldwide.
- 1500 videos hosted
- 700 episodes produced
- 200 channels
“Visually we wanted our platform to be on par with Netflix or Hulu. Endavo allows for that functionality. And from a technological standpoint, we wanted to be able to syndicate the contents of all of our different partners. Before it was manual, but now with Endavo’s syndication feeds we can automatically get the content where it needs to go.” – Bonnie Bruderer, founder of BINGE Networks
With many years of production, syndication, and media start-up experience under her belt, Bonnie Bruderer utilized her expertise in digital marketing to create BINGE, a media company empowering creators and brands with the resources and capital necessary to access premium media outlets and networks.
After years of working with major networks and OTT contracts to distribute BINGE’s original content, Bruderer realized that there was an opportunity for her company to bypass the entire process by creating an original, customized platform.
For content creators, the digital market is so saturated with content on a few, key platforms that many first-time producers struggle to target their main demographic. To solve this problem, BINGE Network’s goal was to create a new, inexpensive opportunity where influencers could upload their videos and have it populate to different destinations in multiple categories.
Already streaming syndicated content on Endavo’s Footprint Network platform through a single channel, BINGE Networks chose Endavo to create a complete distribution system that catered to their technical and aesthetic needs while expanding their reach exponentially.
- Automatic distribution across multiple platforms and channels including Roku, Tivo, Apple TV, and more
- Professional end user dashboard
- Streamlined content hosting for all partners
With Endavo’s client-facing dashboard and automation expertise, BINGE is able to give its customers an all-in-one content distribution system supplemented with influencer marketing solutions. “We deliver a white label solution within our network, where people can upload a video once and have it populate in 50 different places,” says Bruderer. “And we pair that with social media campaigns so that we’re a full-service content solution.”
“We just brought on a third-party technology from a company we’ve partnered with for a while. It can auto-publish content like a Facebook live video or a podcast straight to a BINGE channel, which creates a huge new market for us. Endavo saw the value in it, and incorporated it into our existing platform.” – Bonnie Bruderer, founder of BINGE Network
With an established platform, BINGE Network’s next move will expand the company’s offerings in key categories to target influencer-based content. “We’re focused on foodies, entertainment, and travel,” says Bruderer. “We’re also transitioning huge influencers to move from platforms like YouTube to our new platform that engages all of these fresh audiences.”
When it comes to the big picture, BINGE is looking to become a household name with the platform. “We want to be in the market like Facebook or Instagram, for people to say: ‘Check it out on BINGE,’” explains Bruderer. “That’s our drive and push: to be part of everyday conversation.”