Discover how this grassroots conservative media network expanded its hyper-local programming and monetized its mission-driven content using Endavo’s scalable OTT platform.
Empowering Conservative Voices & Hyper-Local Communities Through OTT Distribution
Why Endavo?
“With Endavo, we’re not just another network — we’re a movement. Their platform allows each local community to be seen, heard, and supported, without compromising our values or vision.”
— Susan Hamilton, Founder & CEO, OBBM Network
Background
The OBBM Network (OffBeat Business Media) is a pioneering media organization building hyper-local conservative news and lifestyle networks across Texas and other states. With a strong focus on community-first storytelling, OBBM blends grassroots media with national conservative programming to serve viewers who feel misrepresented or underserved by mainstream outlets.
Using the Endavo OTT platform, OBBM has scaled its mission across digital and connected TV landscapes — enabling each local affiliate to own its narrative, monetize its programming, and connect with local sponsors, all while participating in a national ecosystem of conservative content.
The Challenge
OBBM needed a flexible, scalable OTT solution that could:
- Support multiple hyper-local channels within a unified network
- Distribute both local and national conservative content
- Offer monetization tools for advertising, sponsorships, and premium content
- Ensure full content ownership and freedom of speech for community creators
- Integrate with the goals of its nonprofit foundation, which fuels civic engagement and education
The Solution
Endavo provided OBBM with a white-labeled, multi-channel streaming platform to launch and grow their local networks efficiently, while keeping control of branding, revenue, and content moderation.
Key features leveraged:
- OTT Channel Infrastructure – Each OBBM market (Dallas, Austin, etc.) runs as its own branded channel with local hosts, news, and features.
- Sponsorship & Ad Insertion Tools – Seamlessly integrates local business sponsorships and national conservative advertising campaigns.
- Premium Content & Membership Tiers – Supports gated access to exclusive interviews, educational series, and on-demand archives.
- Cross-Distribution Capabilities – OBBM distributes across web, mobile, smart TV, and partners with other national conservative networks.
- Freedom-Aligned Governance – Endavo’s commitment to First Amendment values provides a censorship-free zone for independent conservative media.
The Results
- 20+ Local Streaming Channels launched across Texas and expanding nationally
- Sponsorship Revenue from small businesses, aligned advertisers, and civic groups
- Increased Viewership across CTV and mobile platforms due to easy distribution
- Stronger Donor Support through OBBM Foundation, aligning broadcast with mission-driven funding
- Community Activation via content that empowers local involvement and public discourse
OBBM Network’s partnership with Endavo showcases the power of mission-driven media when paired with the right technology. As they continue expanding across the U.S., OBBM stands as a model for how independent content, local storytelling, and national influence can coexist — and thrive — on a platform built for creators, not big tech and the traditional gatekeepers.