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The convergence of TV, online video and social media is creating challenges and exciting business opportunities for maintaining and growing your customer base. These days, competitive pressures come from MSOs, online video (YouTube, Hulu) and direct OTT providers (Boxee, Microsoft Xbox Live).
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To avoid being relegated to "commoditized pipe" status, many service providers are seeking new revenue streams higher up the value chain. And while current telco IPTV services can start to address this, much more is needed.
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A key advantage - telcos can leverage current assets, such as network infrastructure, QoS, security, billing systems, subscribers and consumer brand equity as foundations for delivering new consumer video services. To accomplish this, and remain competitive and attract new customers, telcos must embrace online video, including the ability to deliver content across multiple platforms.
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By connecting to the TV, PC and mobile devices, and a virtually endless supply of Internet programming, today's telcos can offer the video content consumers want—wherever and whenever they want it.
Download Enhanced OTT Video Services Platform for Telcos Overview (PDF)
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