| Endavo Media Expands Content Services to Support Global OTT Video Syndication, Distribution Solutions |
Setting meetings at NATPE 2012 with producers, networks and distributors seeking OTT opportunities to build audience, increase brand awareness and monetize
ATLANTA, Ga. (October 27, 2011) - Endavo Media Endavo Media is expanding its content services in support of the company’s OTT video syndication and distribution solutions, according to Endavo CMO/Head of Content Peter Contardo. Endavo now offers branding, design, marketing and content management services to producers, networks and distributors looking to optimize their channels on OTT video services.
"To fully leverage the syndication and distribution potential of OTT, content providers must first understand the entire OTT ecosystem," Contardo said. "Success requires channel positioning, strategic branding, active content management and marketing to optimize a presence on an OTT device or platform, especially when content is distributed through service providers. It's all part of our goal to syndicate the planet with content."
As previously announced, Endavo provides Etisalat, the leading MENA telco and provider of the OnWeb consumer video service, access to a growing portfolio of HD and 3D syndicated programming as part of its content services offering.
Endavo plans to meet next week at NATPE (January 23-25 in Miami Beach) with various content providers aiming to optimize OTT opportunities, especially English-language lifestyle, beauty, travel, cooking and animation, as well as TV shows and indie movies.
"NATPE is important for showcasing our content services, and acquiring new content as part of our growing portfolio available to service providers for OTT video services," Contardo said. Endavo is meeting with producers, networks, distributors and current clients in the Glitter room on the Versailles Level. To schedule a meeting or for more information about Endavo's content services, visit http://endavomedia.com.
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