| Blue Pond Media Brings Art, Culture and Travel HD Programming to Endavo Media’s Global Content Syndication Offering |
Deal Allows Endavo's Telco TV Partners to Deliver Blue Pond Media's A.C.T. Programming via OTT Video Services to Consumers
ATLANTA, Ga. (October 5, 2011) - Endavo Media and Blue Pond Media have executed a content distribution agreement to provide Blue Pond Media's ACT: Art-Culture-Travel family of channels for multi-screen delivery through Endavo's OTT Video Services Platform by its global telco TV partners.
The agreement with Endavo expands Blue Pond Media's distribution of its video content to service providers throughout the world. At the same time, the agreement provides Endavo Media's clients with access to a growing library of unique, HD video programming that will enhance their consumer video services options.
This deal enhances Endavo's content services offering to Etisalat, which is rolling out "OnWeb", the new web-based video service that will be available to Etisalat's fiber-connected residential customers on all of LG's Smart TVs, and expanding to mobile devices and screens, as well as other operators, throughout the Middle East and Africa.
"This relationship extends the reach of our vast array of HD programming acquired from the best video libraries around the world, and also assists in delivering a better video experience to potentially millions of telco subscribers," said James Condon, Managing Partner of Blue Pond Media. "We provide content that is unique for today's market and the Middle East and Africa are real growth markets for our company."
"We have an increasing demand for high-quality content of all genres – lifestyle, travel, nature, food, entertainment and others – to support telco's use of our Platform for global OTT video services," said Peter Contardo, CMO/Head of Content for Endavo Media. "The programming from Blue Pond Media fills a significant niche for us and is some of the best HD travel, destination and ambient programming ever produced."
Etisalat, aiming to be one of 10 telecom operators worldwide with presence in 18 countries across the Middle East and Africa, currently uses Endavo for content services in support of its OTT-TV initiative. In 2009, Etisalat licensed Endavo's Platform to support the roll-out of an OTT video delivery infrastructure over its own Internet and wireless networks.
"As one of the largest telecommunications companies in the world, we are delighted to be adding another high-quality content provider to our existing portfolio of channels. We are thrilled to offer our customers an ever expanding list of programming choices from around the globe," stated Matthew Willsher, Chief Marketing Officer, Etisalat.
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