The Orange County, Calif., video news provider switches to Endavo Media

ATLANTA, Ga. — (October 7, 2009) - OCNewsChannel.com is getting a makeover this week. The site, which formerly used YouTube for its online video news, is now powered by Endavo Media, an Atlanta-based company that provides online video and Internet TV solutions.

“We are excited to provide the OCNewsChannel.com with a better way to deliver the news to the residents of Orange County,” said Peter Contardo, EVP and chief marketing officer for Endavo Media. “With the Endavo Media Internet TV Platform, the channel will now be able to offer a more engaging and interactive video experience to its audience.”

OCNewsChannel.com delivers hyper local news from both traditional and new media sources with a daily e-mail, and produces fresh, original video news pieces, as well. The new site allows residents to read and watch the latest news from around the county right from their computers and whenever their schedule allows. OCNewsChannel.com’s free subscription offers viewers a comprehensive look at what’s going on in Orange County without the hassle of wading through the newspaper or Internet and without waiting for an LA newscast to deliver a single OC story.

The Endavo Media Internet TV Platform provides powerful ways to deliver online programming by including social media features, such as sharing of content, commenting, chatting, and much more, to connect with and grow the audience, and multiple ways to monetize online video to generate new revenue.

About Endavo Media (www.endavomedia.com)

Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high-quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer broadband devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Headquartered in Atlanta, Endavo Media was founded in 2004 and is now privately-held. Visit www.endavomedia.com for more information.